Advertising and marketing your business is how you get your name out there, to begin with. You want to be sure that people know who you are and what you do to keep steady traffic of customers coming into your business. Having new customers coming in, again and again, is how you weed out repeat and frequent customers from the mix overtime. Advertising is one of the cores of running a successful business. It does not matter if you are a small business owner, a multinational owner, or the owner of a conglomerate because a certain amount of your monthly budget will still be allocated to marketing and advertising. This is where you invest in social media marketing, business banners, hosting events, sponsorships, and so on.
You do not need to have a huge budget and take out a hot air balloon to advertise your business. However, you do need to have a good marketing team or brain in general. You can either hire people to do it for you, or you can have some people you can consult with and then manage on your own, whatever makes the most sense for you.
Attracting people is very important, and you can only establish that by having banners, events, signs, social media posts, and other techniques. Once you will have a lot of traffic coming in, your next job is to ensure that your other services and the actual product are good enough for people to want to continue coming to you. At the end of the day, repeat customers and frequent customers are what will make your business stay stable. The point of attracting new customers is to get the word out and to get enough people to be curious about your services, and then get more people to want to stay.